The Year of the Faux Burger

Another well-written sentiment on a timely topic (loving that writers are getting funnier…feels way more personal). This time it’s about NOT-MEAT in review of Tyson’s new product, “The Blend”. Also cited are Beyond, Impossible, and Perdue’s Chicken Plus.

Favorite phrases include:

• “conflicted carnivore” (Rob/Matthew—I smell a persona name here)
• “planimals” (who remembers OG Garanimals?)
• “We tend to approach menu decision in terms of two rival pleasures, restraint and indulgence.”

https://www.wired.com/story/the-not-future-of-meat/