Regional Differences in Psychology

Team –

Really cool article in The Atlantic - https://www.theatlantic.com/health/archive/2019/11/how-south-different-north/602074/

It gets into regional psychological nuances. In some cases, this confirms things you likely inherently believe to be true -  midwestern nice, New York neurotic, California chill -  but it provides really strong background and context. Something to think about when we are working on regional initiatives in both B to B and B to C.

The first three paragraphs do correlate the study to recent political events – both US and global. I’m sharing the piece based on the merit of the idea in total and relevance to our business, so don’t get hung up on the political part. Honestly, you probably could skip those paragraphs and still get the jist.

Hope you find it as intriguing as I do – and damn, look at Connecticut – that little hat box of a state grows ‘em temperamental and uninhibited.

R.L.