NRA What's Hot 2024

This year’s What’s Hot Culinary Forecast draws on the expertise of more than 1,500 culinary professionals who were asked to rank 120 items in 7 categories:

• Dishes
• Ingredients
• Flavors
• Condiments
• Beverages
• Alcohol Beverages
• Macro Trends

What they told us: Consumers want to sample—and share through social media—new foods and flavors from other regions, both domestic and international but in a form that’s recognizable, comforting and, often, communal. Soups & stews, grilled cheeses, global wings and international BBQ top this year’s trends list, along with integrating social media into menu marketing. Beverages that boost energy and health are on trend, while botanical cocktails star at the bar.

The What’s Hot Culinary Forecast presents the top 10 Hot Trends overall, the top trends in each category, trends the pros see as emerging in each category and macro trends shaping menus, operations and marketing.