Process

phase 01

let clarity define the brand, the business and the proposition for the marketplace

1. Client/Agency Intake
2. Requirements Gathering
3. Creative Brief
4. Studio Brief
5. Digital Brief
6. Media Brief

1. create project requests
2. create and update brief

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phase 02

put clarity in action and develop informed executional plans for projects intended to meet defined goals, objectives, and measurable KPIs

1. Planning Meeting & Mapping (creative, content, media, digital, research, KPI's, reporting)
2. Planning Gut Check
3. Client Review/Approval (Creative, Media Digital)
4. Media Flowchart
5. IO's (Print/Broad)

1. create projects
2. project status

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phase 03

activate support teams to further scope resources, costs, and level of effort against the project plan, budgets and timing

1. Plan Share & Scope Review Meeting
2. Schedule Review
3. Estimate and PO
4. Production Planning
5. Resource Planning
6. Tracking & Reporting Planning
7. Spec Sheets Final
8. Close List Items
9. Close List Creative Rotation
10. Systems Review
11. Vendor Prepayment
12. Client Review/Approval

1. create and approve estimate
2. create and update schedule
3. upload spec sheets
4. review resources
5. issue pre payment

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phase 04

officially kickoff project start with resourced creative, copy, media and digital teams against an approved scope, schedule and budget

1. Concept/Layout
2. Copywriting
3. Mechanical Production
4. Print, Video, Audio, Photo Production
5. Proofreading
6. Digital Design & Dev., Wireframing ,Digital Design Comps, UX/UI
7. Tracking implementation
8. UTM Links

1. project status production
2. send conversations
3. route deliverables
4. update schedule
5. issue PO's

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phase 05

final edit, proofs and testing to ensure specifications and scope are met and ready for client review and approval

1. Big Picture Cross Functional Team Gut Check
2. Creative Proof Review
3. TV Traffic Instructions
4. UTM Check
5. Dub Request
6. Dev QA & UAT
7. Performance
8. Tracking & Testing
9. Reporting QA & UAT

1. send conversations
2. route deliverables
3. route vendor proofs
4. update schedule

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phase 06

retrospective review of project execution, delivery and performance against project goals, objectives, and measurable KPIs

1. Proof of Launch Doc (contact sheet)
2. Proof of ROP
3. Spot Send Confirmations
4. Client Invoicing
5. Post Launch Confirmation, Monitoring, Bug Fixes, Optimization
6. Reporting
7. Dashboard Set Up
8. Campaign Wrap up and Client Presentation

1. invoice client
2. pay vendors
3. project status complete

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