Campbell's MQL

MMA Process & Documentation

Campbell's SP&S, the internal sales team, would like to receive batched leads from the foodservice website form submissions, as well as engagement leads every two weeks. In MMA, there is a list category called “Website Submissions & Engagement Regional Lists”. The lists inside correspond with the sales regions identified. Each region includes a website submissions list and an engagement list that have leads with a score of 100 or more in each sales region. In addition, we have included the ability for both the marketing team to communicate lead information to the sales team, as well as sales communicating the status of each lead in a new custom field called “Sales Notes”.

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Last modified: Monday, November 23, 2020 at 5:04 pm