Department Reviews

This document should be referenced to understand when deliverables are in need of a department review, understanding who needs to review them, and when. Please see Megan Godwin with questions.

DEPARTMENT REVIEWS

Due to our continuous pursuit of great work, the department review task is added for the Associate Creative Director (ACD) and/or the Digital Art Director (DAD) to review the work for quality assurance before other internal teams see the work. This takes place after design work is complete, but prior to routing internally. This review will take place in a department review deliverable setup in WMJ by the project manager. 

• This step in the process must allow enough time for the designer to make required adjustments prior to routing, depending on how substantial the feedback. 
• ALL design work, whether digital, social or creative, must be reviewed by the ACD in the department review task/route prior to a separate route with the remaining internal team. This allows the ACD to check against the brief, make sure the work is on brand and overall ensure proper design principles and best practices are followed. 
• Digital creative (websites, emails, banner ads, landing pages, social assets, etc.), whether templated or not, should be reviewed by the DAD. The responsibility of the DAD is to review and provide feedback regarding digital-specific design sensibilities, responsive, functional execution, accessibility (if applicable), mobile best practices and performance. 
• If the design is templated, meaning there is an established layout and the designer is plugging in copy/assets, the ACD/DAD will be included first in the route, but a department review deliverable in WMJ will not be necessary. 
• In the event there is a discrepancy in feedback between the ACD and DAD, these two team members will discuss and make a collective call on what should be updated in the design. The final decisions will be added to the deliverable, making it clear to the designer what should be updated.
• If an additional deliverable is needed after design updates are made, the project manager will add in WMJ for approval. 
• Once the design is approved in this step, it moves on to the internal route. 

 Note: The Creative/Digital team may go through multiple rounds of internal revisions before the project is actually routed, therefore having ample time for completion of edits in the schedule is imperative. Ideally, one full business day should be provided in the schedule, but this can be determined by the size of the project and discussed during the kickoff.

ROUTING DELIVERABLES FOR A DEPARTMENT REVIEW

• Project Managers will create WMJ “Internal Route” deliverables, establishing review order and deadlines. Quality Standards is typically the first stop.
• The Project Managers may stop the route after Quality Standards proofing if extensive revisions are needed.
• Be clear and specific with comments and direct if mandatory or a suggestion.
• Reminder that briefs, content outlines and scope documents can be uploaded to the WMJ project files for team reference. Documentation supplied from the account team should always be reviewed before each round, or before routing.
• Spec sheets can include printing, photography, video or media details and are part of the WMJ project.